Hawaii hotels enjoyed a small occupancy boost in July, but room revenue there declined during the month, according to new data from the Hawaii Tourism Authority (HTA).
Hawaii's statewide hotel occupancy was 78.4% in July — inching up 1.2% year over year — but ADR sank 5.5% year over year, to $385, across the Islands, according to HTA statistics released late in August.
Statewide Hawaii hotel room revenue totaled $522.1 million in July, sinking 4.3% when compared with the same month last year, the HTA said.
Through the first seven months of 2024, Hawaii's statewide hotel occupancy was 75.3% and largely unchanged year over year, according to the HTA, while statewide hotel room revenue was $3.3 billion, slipping 2.6% year over year.
Hotels on Maui continued to struggle in the wake of last August's wildfires in Lahaina. Occupancy on Maui was 60.5% this July — a drop of 6.3% year over year but a plunge of more than 22% when compared with July 2019, according to HTA data.
Meanwhile, ADR at Maui hotels was $573 in July, dropping 12.4% year over year, the HTA said.
Even so, that $573 ADR figure for Maui this July is up more than 32% over the average rate Maui hotels were charging during the same month in 2019, according to the HTA.
The HTA said its July hotel performance report utilized data compiled by STR, which surveyed 171 Hawaii properties with 48,181 rooms, or roughly 86% of all lodging properties with 20 rooms or more across the state.